Nitwit ideas are for emergencies. You use them when you've got nothing else to try. If they work, they go in the Book. Otherwise you follow the Book, which is largely a collection of nitwit ideas that worked.

You have to run as fast as you can just to stay where you are. If you want to get anywhere, you'll have to run much faster.

You get what you pay for.

The salary of the chief executive of the large corporation is not a market award for achievement. It is frequently in the nature of a warm personal gesture by the individual to himself.